Ideas, trends, and thought leadership in marketing.
Useful thinking on how marketing gets resourced, why the old model keeps failing, and what changes when experience and structure are the default.
Ideas worth your time.
Points of view for experienced marketers and the executives who resource them, alongside our own announcements and milestones.
Welcoming Eryl Thomas as Business Director NSW
We’re thrilled to announce that Eryl Thomas has joined The Marketing Room as Business Director, New South Wales. With over two decades of strategic expertise, Eryl is a trusted problem solver and collaborative partner who helps brands unlock their full potential. Throughout her career, she has guided transformations for some of Australia’s most recognised names—including…
The Marketing Room Joins Liverpool Chamber of Commerce
We’re excited to share that The Marketing Room has officially joined the Liverpool Chamber of Commerce. As the world’s largest dedicated marketing consultancy, we’re passionate about supporting businesses of all sizes with access to experienced, in-house marketing expertise on a flexible basis. This new partnership allows us to connect with fellow Chamber members, exchange ideas,…
Welcome: Helen Davies, CEO UK & Ireland – The Marketing Room
We’re delighted to announce that Helen Davies has joined The Marketing Room as CEO for the UK & Ireland. Helen brings more than 25 years of senior marketing, communications, and strategic advisory experience across both government and corporate sectors, making her an outstanding addition to our leadership team. Her career includes high-profile leadership roles across…
Helen Davies Appointed CEO – UK & Ireland at The Marketing Room
We are thrilled to announce the appointment of Helen Davies as the new CEO of The Marketing Room for the UK & Ireland. With over 25 years of experience across marketing, communications, and strategic advisory roles in both the public and private sectors, Helen brings a wealth of expertise to our leadership team. Helen’s career…
Marketing Is a Contact Sport: How Many Touches Does It Take to Score?
As part of a regular content series from our experienced global leadership team, Gabi Woodbridge, Business Director, Queensland, shows us why marketing really is a contact! I’m a NSW born girl, living in QLD. During the State of Origin, Queenslanders go a bit rugby mad – it was even featured in an episode of bluey…
Welcoming Scott King to the Team: Business Director, Melbourne
We are thrilled to welcome Scott King to The Marketing Room as our new Business Director for Melbourne. With over 20 years of experience in luxury hospitality, retail, membership strategy, and placemaking, Scott is a marketing leader who blends creative direction with commercial impact. His career spans some of Australia’s most iconic lifestyle and cultural…
Welcoming Han Bailey to the Team: Our New Chief Customer & Experience Officer
We’re thrilled to announce the appointment of Han Bailey as The Marketing Room’s Chief Customer & Experience Officer. With over 20 years of experience in customer engagement, loyalty, CRM, and guest experience, Han brings a wealth of expertise to our team and will be leading our new Customer & Experience division. Throughout her career, Han…
Unlocking the Value of MDF: Why Channel Partners Need Flexible Marketing Execution
As part of a regular content series from our experienced global leadership team, Gabi Woodbridge, Business Director, Queensland, dives into the misunderstood alignment between business growth goals and marketing budgets. In the world of vendor-partner ecosystems, Marketing Development Funds (MDF) are the not-so-secret weapon for scaling awareness and accelerating growth. Yet, despite millions being allocated…
Beyond the Field: Why Head Office Marketing Teams Are Also Going Modular
As part of a regular content series from our experienced global leadership team, Gabi Woodbridge, Business Director, Queensland, dives into the misunderstood alignment between business growth goals and marketing budgets. Here’s the truth: The Marketing Room model isn’t just for regional marketers needing on-the-ground presence. It’s just as powerful for in-house marketing leaders looking to…
A Smarter Way to Expand: How Can You Get Top Notch Field Marketing Without the Full-Time Headcount?
As part of a regular content series from our experienced global leadership team, Gabi Woodbridge, Business Director, Queensland, dives into the misunderstood alignment between business growth goals and marketing budgets. This one goes out to all my Marketing peers, those looking to scale into new geos or those in field trying to build brands in…
Marketing Is Not a Cost Centre. It’s a Profit Centre.
As part of a regular content series from our experienced global leadership team, Gabi Woodbridge, Business Director, Queensland, dives into the misunderstood alignment between business growth goals and marketing budgets. One of the most common things I hear when speaking to prospective clients is: “We have very limited budget.” Followed closely by: “But we…
Introducing Kate Downie: Our New Chief Global Growth Officer
We are excited to welcome Kate Downie as The Marketing Room’s new Chief Global Growth Officer. With over 20 years of experience in driving growth, collaboration, and storytelling, Kate is a dynamic addition to our leadership team. Her extensive experience in producing television commercials across the globe—from Iceland and Mexico to the USA and Australia—has…