Ideas, trends, and thought leadership in marketing.
Useful thinking on how marketing gets resourced, why the old model keeps failing, and what changes when experience and structure are the default.
Ideas worth your time.
Points of view for experienced marketers and the executives who resource them, alongside our own announcements and milestones.
Realising the Power of Research
As business owners, we know our business inside out and back to front. But sometimes we forget that we’re not the customer. Hours spent behind the desk, though we would never admit it, it can mean we’re out of touch with the customer – what they want, and how we can help them. That’s why research is so important.
#Hashtags aren’t the answer to increasing your Instagram engagement
Recent investigation by media monitoring company, Mention, has discovered that the act of hashtagging Instagram posts, does not actually increase engagement. But don’t freak out on us yet, because the same researched revealed that tagging other users in your posts will get those likes and comment numbers up!
Instagram Shopping is Here
Instagram Shopping is Here Calling all retailers, B2C and shopaholics – Instagram just got a whole lot better! One year ago, Instagram Shopping was rolled out in the US. And all good things come to those who wait, this feature has (finally) been rolled out here in Australia!
5 Marketing Trends to Watch in 2018
As we gear up for 2018, it would be ill-advised not to turn our attention to the upcoming trends that will dominate the world of marketing over the next 12 months. We may not have a crystal ball, but we can confidently predict that these five trends will play a major role in 2018.