Ideas, trends, and thought leadership in marketing.

In order to succeed and grow in the Australian Mining & Resources industry, it is essential for companies to invest in marketing and build a strong brand identity that resonates with their target audience. Companies that do not invest in marketing run the real risk of losing ground to their competitors and missing out on…

Adobe Digital Trends 2022 – Retail Focus report, which was based on Adobe’s annual survey, highlights the evolution of the retail customer experience, and emphasises the importance of creating a strong digital customer experience that is, ideally, ahead of customer expectation. Although digital has been fundamentally present in the past decade, the impact of the…

Marketing is in a very interesting space for SMEs. More businesses are “doing” marketing, but we’re seeing less and less “thinking” about marketing and truly aligning it to business goals. This is due, in part, to the democratisation of marketing platforms (social media, design, surveys, CRMs) so anyone can create marketing collateral, or place their…

Following on the success of The Marketing Room’s innovative model of providing organisations with access to experienced marketing professionals on a part time basis, Tahnee Sharp has partnered with Jacob Dibb to launch The Social Room. Building on a proven formula, The Social Room provides organisations with their own in-house outsourced Social Media Manager. “The…

Following four years of consistent growth, The Marketing Room has expanded and now has a national presence with the appointment of Terri Martin as East Coast General Manager. Terri brings a wealth of senior marketing and business experience to The Marketing Room and will be charged with the growth of the business on the east coast. Terri’s career started…

Jones is one of Perth’s most experienced and highly respected communications and marketing professionals. With a career spanning 20 years in senior client and agency roles including National Marketing Manager at iiNet, Marketing Manager at Celebrate WA, Group Business Director at 303 and more recently as Director of Client Services at Block Branding, Jane’s commercial…

We were delighted to receive coverage of how our business is helping professional women ‘juggle the struggle’ of returning to the profession they love, for the amount of time that fits with their family arrangements. Deputy Business Editor of The West Australian, Danielle Le Messurier caught up with our MD Tahnee Sharp and a…

Business who blend brand and demand marketing will ultimately achieve far better results. Research by the Institute of Practitioners in Advertising shows that the optimal balance of brand and lead generation marketing is a 60% branding/40% direct response split, in digital and traditional marketing. “If your ratio is skewed too much one way or the…

Our in-house, outsourced Marketing Managers, bring a fresh perspective to your business, both strategically and creatively, by being able to see things in a different light. But how does a TMR Marketing Manager save you money?

We loved the insight and knowledge that News Corp Australia have written about in their article “How to develop strong advertising creative for your business” – read on for some top tips around creating strong advertising that will help to drive business outcomes.

In today’s digital age, everything, from products and services to the information we seek, is easily available online. Unlike decades ago, when you needed a person, known as a sales representative, to explain the specifications of your potential purchase, you can now read these insights online without involving another person. But, when it comes to B2B market, the role of sales representative still matters.

If you’re reviewing how to approach your business’s marketing activities in 2019, you may be considering outsourcing the marketing function. Outsourcing can be a great alternative to hiring a full time Marketing Manager, and here’s why!