Ideas, trends, and thought leadership in marketing.
Useful thinking on how marketing gets resourced, why the old model keeps failing, and what changes when experience and structure are the default.
Ideas worth your time.
Points of view for experienced marketers and the executives who resource them, alongside our own announcements and milestones.
Introducing Katherine Rafferty: Our New Business Director, Western Australia
We are thrilled to welcome Katherine Rafferty to The Marketing Room as our new Business Director for Western Australia. With over 15 years of experience in delivering impactful brand and marketing campaigns across various sectors—including health, retail, government, and not-for-profit organisations—Katherine brings a wealth of expertise in driving brand growth, commercial success, and innovation. Katherine’s…
Introducing Gabrielle Woodbridge: Our New Business Director, Queensland
We’re excited to welcome Gabrielle Woodbridge to The Marketing Room as our new Business Director for Queensland. With over 15 years of experience spanning SaaS, biotech, technology, and sustainability, Gabrielle brings a wealth of expertise and a proven track record in driving strategic marketing success across diverse industries. Having worked with some of the world’s…
Join Our Leadership Team – Pod Leader Roles – SYD/MELB/BRIS/ADEL/PER/CAN
Following a focus on international expansion in 2024, we are now committed to expanding our existing footprint within Australia. So, we are looking for Pod Leaders to join our established leadership team in: Sydney Melbourne Brisbane Adelaide Perth Canberra The Pod Leader is a performance-based role with the opportunity to comfortably earn $140-250k+ p/a. As…
The Marketing Room Joins WALGA’s Preferred Supplier Panel for Marketing Services
We are thrilled to announce that The Marketing Room has been appointed to the Western Australian Local Government Association’s (WALGA) Preferred Supplier Panel for Marketing Services! This is an exciting milestone for us. With years of experience working alongside local governments across Australia—including our ongoing work with WALGA and the City of Wanneroo—we understand the unique…
A Strategic Rebrand for Global Legal-Tech Leader
The Challenge FileMan was an established brand in the legal-tech sector, but a complicated brand architecture and outdated brand identity was holding them back from their true potential. Managing three separate product brands had become a struggle as they penetrated new international markets, and the customer journey had become increasingly complex. Our Approach We ran…
Allison Crowe Elevated to Lead NSW Team
We are excited to announce that Allison Crowe has been promoted to Pod Leader, NSW at The Marketing Room! Having been with the business for over a year as a Marketing Manager, Allison’s promotion is a testament to her dedication, expertise, and the incredible value she brings to both our clients and the team. With…
Geoff Mann Joins The Marketing Room to Lead Sydney Team
The Marketing Room, Australia’s largest dedicated marketing consultancy, is pleased to announce the appointment of Geoff Mann as the Pod Leader of New South Sales. Geoff brings over a decade of sales and marketing experience to his new role, where he will be responsible for leading a team of talented marketing professionals in driving sales…
Victoria Chambers Joins The Marketing Room as Pod Leader of Queensland Team
We are thrilled to announce the appointment of Victoria Chambers as the Pod Leader of the Queensland team. With over 16 years of experience in creative ad agencies and client-side roles, Victoria brings a wealth of expertise in strategic marketing, branding, and communications to the role. Victoria has led successful initiatives for well-known Australian brands…
Ways to use marketing to quickly scale your web traffic
Ways to use marketing to quickly scale your web traffic. The impact of the pandemic on businesses over the last couple of years has been devastating. Still, if there is one silver lining, this has shown us all the importance of being agile and ready to capitalise on opportunities as they present themselves. We are…
The Power of Recurring Revenue: How Subscriptions Can Transform Your Business
We all know that one business that pisses you off as a customer but as a business owner, we get it; we’ve all been there. Profit is low, and the pipeline is dead. The usual way to increase revenue is to get on the phones, cold calling, warm calling, emailing and sending sms’ to the…
7 Things Every B2B Marketing Plan Must Include
Take a moment and cast your mind back. Back to the 80’s when marketing was simple and was more about sales than branding. It was a time when you named your business AAA Electricians or A-Z bookkeeping so that you were on the first page of the yellow pages. When your monthly marketing budget was…
TMR Launches Mining & Resources Division
The Marketing Room has created a dedicated division to support the specific marketing and communications needs of the Mining & Resources sector. The division is led by highly experienced marketer, Andrew Kindon. The Marketing Room’s Founder, Tahnee Sharp commented, “Our in-house Marketing Manager model really resonates with the sector and the huge number of companies…